The art and practice of designing movements for physical bodies which involves motion, form or either is known as choreography. Creation of convention or plans used in construction of objects, measurable human interaction and systems can also be described as choreography. There are various fields which make use of choreography such as musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Performing arts make use of choreography which involves human movement and form while in dance the art of choreography is known as dance choreography or composition. A professional person who does all the activities involved in choreography can be referred to as choreographer.
Production of music videos is also done by the choreographers. These music videos are described as short films for use by the artistic or for the purposes of product promotion which integrates both the songs as well as the imageries. Most music videos are used for marketing of the music recordings hence a choreographer has to produce a high-quality music video to increase its sales. TV commercials in most cases are produced by the choreographers. The TV commercials also known as TV advertisements in other regions are programs produced by an organization where the organization pays to be aired on a given television channel. TV commercials are mainly used for conveying a message from the organization as well as marketing of services and products belonging to that organization. The television networks benefit from airing the TV commercials as they are paid by the organization. A high quality TV commercial that has been created by a choreographer will be of major benefits to the organizations as the attention of many viewers will be attracted and this will create interest in the products which in return will lead to increased sales as well as passing of the intended purpose.
A good choreographer should possess various qualities which will make him/her be highly rated for the good services that he/she may be offering. Most choreographers practice in choreography as a talent which with time they have been able to put it in practice and emerge successful. It is very important for a choreographer to have knowledge in the styles and routines used in choreography to ensure that one successfully produced music videos or TV commercial. For successfully leading and controlling the individuals involved in the creation of music dances or TV commercials, one has to possess good leadership skills. In successfully producing TV commercials and music videos, creativity by the choreographer is key as well as discipline is sacrificing in all ways to ensure successful work.